You’ve heard the phrase, “build a better mousetrap, and the world will beat a path to your door”? The quote is usually credited to Ralph Waldo Emerson, although he died several years before the line ever appeared in print — and several years before the modern mousetrap was invented — but Emerson did say something similar:
If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.
And by and large it’s true — provided, of course, that the man is able to get the word out about his better corn, chairs or church organs. Innovation for the better will always attract people away from the old and inferior, as long as there are no entrenched powers preventing it. That’s why we don’t ride around on horses much anymore, or store food in the basement, or do basic research by laboriously leafing through books. It’s much more efficient, speedy and easy to use automobiles, refrigerators and the Internet. (That Emerson quote above — I cut and pasted it from Wikipedia. Took me two minutes to find it and ten seconds to insert it here …)
And that’s why I can drive around my hometown and see empty storefronts that used to be video rental stores. Because something better came along, and we created a broad hard-beaten road to it. Or in a word, Netflix.
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